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Saturday, June 3, 2017

Why Every eCommerce Business In Africa Needs A Blog

Running an online store is no easy task and certainly doesn’t come cheap. You’d have to acquire a lot of merchandise, partner with courier companies, hire staffs to keep track of your stock control process, have an excellent customer service team, build a professional eCommerce site, run or outsource your social media management, and eventually spend a whole lot of money trying to promote your online store.

For people living in most countries in Europe and America, running an eCommerce business can be very profitable, fun, and generally appear to seem like an adventure. But for people living in Africa, especially Nigeria, it’s a whole different game.

5 Reasons To Have A Web Presence Now

Not so long ago if you wanted to check when a movie was playing, you'd consult your local newspaper. If you wanted to find someone to remodel your bathroom, you'd open the yellow pages.
But for an increasing number of consumers, those habits are as dated as a pair of faded bell bottoms.
"Today, consumers across all age brackets use the Internet and, particularly for computer-savvy users, the Internet is the first place they'll turn for information about a vendor," says Sadie Peterson, president of SDMarCom Inc., a San Diego-based marketing firm that specializes in working with small businesses.
"The Internet offers an opportunity to introduce yourself to consumers exactly when they are searching for your business-by appearing in the major search engines," Peterson notes. "For niche businesses, the Web presents an opportunity to reach the nationwide or global community, where geographic limitations might otherwise force you out of business."